What makes a good slogan
A good slogan is short, easy to say aloud and specific enough that it could not belong to a competitor. It usually does one job: state a benefit, express a personality or give people a phrase to repeat. Long slogans that explain everything tend to be forgotten.
Choosing a mode
| Mode | What it is for | Length |
|---|---|---|
| Brand | Timeless taglines for a logo or storefront | 7 words or fewer |
| Campaign | A theme, date or call to action | 8 words or fewer |
| Product | The key benefit or the problem solved | 8 words or fewer |
| Creative | Wordplay, rhythm, rhyme, alliteration | 8 words or fewer |
| Professional | Clear and trustworthy, no slang or puns | 8 words or fewer |
| Casual | Friendly, everyday words, light humor | 8 words or fewer |
Write a better brief
- Say who it is for: "busy parents", "first-year engineering students", "small-town dentists".
- Name one thing that sets you apart, such as local flour, 24-hour support or a 30-day trial.
- State the tone you want in a few words.
- Add words to avoid, such as a competitor's phrase.
Check before you commit
- Say it aloud. A slogan that is awkward to speak will be awkward on a radio ad or a video.
- Search it. Put the line in quotation marks in a search engine and see who already uses it.
- Check trademarks. Generated lines can match existing marks. In the US, search the USPTO trademark database; in the UK, the UK Intellectual Property Office register. The tool cannot do this for you.
- Test the claim. If the slogan promises "fast" or "cheapest", make sure that is true.
Related copy
Once you have a tagline, a product page needs a clear description (try the Product Description Generator) and a search listing needs a meta description (the Meta Description Generator).
Limits
The tool does not know your market, does not check for existing slogans or trademarks, and cannot tell you which line will work with your audience. Treat the output as raw ideas, edit them, and test the finalists with real people.