Its or it's: which is correct?

Correct
its (possessive) / it's (it is, it has)
Avoid
it's (as the possessive)
Avoid
its (for "it is")
Summary

Correct: its (possessive) / it's (it is, it has) — Avoid: it's (as the possessive) / its (for "it is"). Its = belonging to it; it's = the contraction of it is or it has.

Part of speech
pronoun / contraction
Source
Oxford

Why

Oxford: possessive pronouns (its, hers, yours, theirs) never take an apostrophe; it's is only ever the contraction of it is or it has. Test: if you can say "it is", write it's.

Examples

  • The company changed its logo last year.
  • It's been a long day.
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Checked against
Merriam-Webster / Oxford
Spelling authority
Merriam-Webster · Oxford English Dictionary / Oxford spelling · SCOWL
Commonly confused and non-standard forms
64
Dictionary
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