Ensure or insure: which is correct?

Correct
ensure (to make certain) / insure (to cover with insurance) / assure (to tell someone confidently)
Avoid
insure (for "make certain")
Avoid
ensure (for buying insurance)
Summary

Correct: ensure (to make certain) / insure (to cover with insurance) / assure (to tell someone confidently) — Avoid: insure (for "make certain") / ensure (for buying insurance). Ensure = to make certain that something happens; insure = to protect against loss with an insurance policy; assure = to remove someone's doubts.

Part of speech
verb
Source
Oxford / Merriam-Webster

Why

Merriam-Webster records ensure and insure as overlapping in the sense "make certain" in American usage, while insure is the word for insurance cover; Oxford keeps the three apart: ensure = make certain, insure = protect financially, assure = tell someone confidently. Using ensure for "make certain" is correct everywhere.

Examples

  • Please ensure the door is locked before you leave.
  • You should insure the car before you drive it.
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Checked against
Merriam-Webster / Oxford
Spelling authority
Merriam-Webster · Oxford English Dictionary / Oxford spelling · SCOWL
Commonly confused and non-standard forms
64
Dictionary
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